Welcome to our Privacy Policy, which explains how we collect, use, and share your personal information when you visit or make a purchase from our website, virtualrace.com (referred to as the "Site").

PERSONAL INFORMATION WE COLLECT
During your visit to the Site, we automatically collect certain information about your device, including web browser details, IP address, time zone, and some cookies installed on your device. We also gather information about the web pages or products you view, referral sources, and your interactions with the Site. We refer to this information as "Device Information."

We collect Device Information using technologies such as cookies, log files, web beacons, tags, and pixels.
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to do so through the Site, we collect "Order Information" such as your name, billing address, shipping address, payment details, email address, and phone number.

Text Marketing and notifications: By subscribing to text notifications, you agree to receive recurring automated marketing text messages at the provided phone number. Message and data rates may apply. Terms of use and privacy policy can be viewed.

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to fulfill your orders (including processing payments, arranging shipping, and providing invoices/order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- With your consent, we may also use this information to send you relevant product or service information or advertisements based on your preferences.

Device Information helps us identify potential risks and fraud (specifically through IP addresses) and improve our Site's functionality and performance. We generate analytics on customer browsing patterns and interactions to enhance user experience and assess marketing campaign effectiveness.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third-party service providers who assist us in using this information as described above. For instance, Shopify powers our online store, and Google Analytics helps us understand customer behavior. Please refer to their respective privacy policies for more details.

We may also share personal information to comply with applicable laws, respond to legal requests, or protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we may use your Personal Information to provide targeted advertisements or marketing communications tailored to your interests.

You can opt out of targeted advertising by following the provided links for Facebook, Google, and Bing.
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also visit the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
We do not modify our data collection and usage practices based on Do Not Track signals from browsers.

YOUR RIGHTS
If you are a European resident, you have the right to access, correct, update, or delete personal information we hold about you. To exercise this right, please contact us using the provided contact information.

Please note that we process your information to fulfill contracts or pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, We retain Order Information for our records unless you request its deletion.

"By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion. The selected currency will be stored in a temporary session cookie to maintain consistency while browsing our website."

CHANGES
We may update this privacy policy periodically to reflect changes in our practices, operations, or legal obligations.

CONTACT US
If you have any questions, complaints, or require further information about our privacy practices, please contact us via email at service@virtualrace.com.